Being your customer should be a remarkable experience
IKEA’s products and service have led to some kind of ‘cult’ status around their brand. A visit to IKEA is an experience everybody can relate to; from the schadenfreude we all feel when watching people pull 5 Billy-bookcases from the shelves to the ease with which your new furniture was delivered to your home. Both also allow you to tell stories for weeks. And it is the ability to relate and share that allows customers to refer you to their friends, colleagues and other contacts, which is often one of the most important sources for new customers.