For a new project I tried to get official product catalogues of the major fashion brands, Hugo Boss, Prada and Armani, just to see if it was doable. Sadly, both Hugo and Prada just sent me an e-mail saying they don’t have it. But Armani, it’s amazing!

Because I wasn’t paying attention very well I e-mailed a store called Armani Casa, which I thought to be another clothing store.. Yes that’s stupid, it’s a furniture and design store. BUT! Upong my request for a catalogue I received and e-mail back requesting my address. Only two days later I receive a envelope by Royal Airmail that contains a CD with Armani Casa product catalogue but also a hand written note, referring to my e-mail and offering their services! I was thrilled, not only do they offer service someone from The Netherlands to the best of their abilities, they do it with style to. This employee deserves a raise.

I know Seth Godin would be thrilled