Umair Haque’s new book: The New Capitalist Manifesto

I just ordered the book. I quoted him in my recent article on Gamification because I was very impressed with his way of thinking, most of his other articles are worth reading so I guess this book is a safe bet. I will let you guys know when I finished it. I put a more detailed description of the book after the read more.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year.
For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:

•Loss advantage: From value chains to value cycles
•Responsiveness: From value propositions to value conversations
•Resilience: From strategy to philosophy
•Creativity: From protecting a marketplace to completing a marketplace
•Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.