Last week I attended a networking drinks and dinner session and I discussed many things with the various attendees. And as often happens during things like this, the subject of social media comes up. Centralized around the questions; do you use it, what purpose does it serve and where is it going.
While I’m currently writing an article about effectively using social media in B2B (will be shared on this site for sure) I wanted to address a misconception a lot of entrepreneurs have.
It’s not a new advertising channel, it’s not about you and it’s not noncommittal. What you do will stay visible for quite some time, people will not listen if you just talk about yourself and serve your own purposes and they will ignore any advertising.
There are a lot of people that think this behavior is regular behavior for an entrepreneur, and these are the people you’ll see talking about themselves both on Twitter and on the networking drinks like the one I mentioned earlier. Everyone else knows very quickly these are the people to avoid, and this is why the ‘skilled networkers’ get around the room so much; people don’t really engage.
Sorry for the rant, some car salesperson at the networking session kept talking about his uninteresting business, and I had to get the frustration out. In the article I will extensively discuss every angle! I promise!