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A good post to keep up with the online casual gaming sphere is done by VentureBeat on Zynga’s latest release; Empires & Allies.

Zynga’s Empires & Allies social game has grown to more than 30 million users in just 17 days. The combat social strategy game added about 2 million users today, according to market analyst AppData.

Read the article here.

VentureBeat wrote a nice article about the biggest games from the E3. Read it here!

The trip gave us faith that the video game industry will continue to thrive and satisfy loyal fans for a long time to come, even as disruptive forces from social and mobile games encroach on the time that gamers have available to play.

Excellent review by Venturebeat of the upcoming Star Wars: The Old Republic MMO game:

The Old Republic will probably pull a small chunk of World of Warcraft’s subscribers over to its side for a period of time because they might be looking for something new. After all, World of Warcraft has been out for nearly a decade. But those same users might find themselves heading back to World of Warcraft because the team has much more experience operating a persistent world than the BioWare team and because it’s a world that is familiar and has a good number of people they know playing the game.

Read the full article here.

VentureBeat has written an interesting article about the press conferences on the first day of the E3:

Microsoft had some great announcements, but most of them leaked out. The highlight of the day was that Microsoft announced that it will launch Halo 4 in 2012 and will launch a remake of the classic Halo Combat Evolved game from 2001 later this year. The Halo 4 game picks up where Halo 3 left off and includes Master Chief and Cortana. It will be part of a new trilogy. Microsoft also leaked a Disney Adventures Kinect game and Star Wars Kinect the night before. With so many leaks, it was hard to say we learned anything new at the Microsoft event.

Read the full article here.

Great article on VentureBeat today about the state of the video game market. Basically they review the entire scene and conclude that the market is rapidly changing. A snippet:

And while Apple will do its best to steal the thunder of E3 by having its own Worldwide Developer Conferencein the same week, it no longer seems like the iPhone and the iPad are pummeling the traditional game industry. Apple won’t kill the consoles, or so it seems. In fact, it almost seems that, after years of struggle for control of the industry, the various factions of the game industry are becoming more and more satisfied with the concept of variety. Consumers are embracing games in any kind of form. About 67 percent of American households play games, and the average gamer is 34 years old. Forty percent of gamers are women.

Read the full article at VentureBeat!

http://empireavenuefans.com/what-exactly-earns-activity-points/ has a great guide that introduces the basic, and most important, part of being part of Empire Avenue!

Although people will be talking about it everywhere, TRY NOT TO WORRY ABOUT IT.  The simplest answer for ways to improve your ROI and DIVS  is .. Get bought less and Do more of the above to improve your score numbers. As this tends to be a bad strategy,either by not getting invested in or inflating your Social Media scores to a number you can’t possible continue, will only result in dips and selling of your stock down the road. The simplest answer is: Try and improve your Social Media Scores a small amount but ultimately focusing on your GOAL is the most important thing to remember.

Just read the article for a lot more info!

Yes, that’s right, in only 6 days I have risen from #14 to #11 in the wealth ranking for the Netherlands on Empire Avenue! I must admit that the only dutch person present in the top 100 global is Ehlen, who’s on the top of the Netherlands list anyway. But, it certainly gives you a goal!

Are you already active on Empire Avenue? Putting value to your social media activity! Click here to check it out!