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Domain name acquisition – which?!

7 Jan

As I wrote in my ‘Happy New Year!’ post at the end of 2010 I am looking to acquire/register at least 3 addition brandable tld-domains. Before, I was thinking about a project or application and the name or term came to me quite naturally, revol7.com was a little bit forced bit still.. But I’m happy working my current job and there is no new projects in the near future, which leaves the question; what will inspire me now?! Fictional projects?

Really looking for ideas here, anyone with a good approach?

New proposition Kroese

6 Jan

Some time ago, I told you that I started working at Kroese brands & behaviour. At the start of the new year, we published our new approach, our new proposition. The title speaks for itself: Optimalisation of marketing

An excerpt from our website:

Whether we work on the development of your marketing strategy or the realization of it: our activities will always be tailored to your situation and the maturity phase of marketing within your organization – do you want to improve within the current phase, or bring your marketing next level? The activities we carry out, consequently, vary from the execution of separate projects to the integral insourcing of your marketing and new business development (on- or offsite). Always at the service of the intended results.

More info on: www.kroese-bb.com

StumbleUpon tops Facebook in something

5 Jan

I feel strengthened in the argument I made earlier that Facebook will fail! StumbleUpon, a discovery engine to find the best of the  web, with its 13 million users is now responsible for 43% (Facebook@38%) of all major social media site traffic according to Statcounter. Pretty amazing isn’t it? Of course, Facebook has a different focus, to keep you in, but still, generating 700 million pageviews is a great feat! The newly introduced mobile app is responsible for most of the growth(from 400 million to 700).

Discovery based on cloud reference is ‘just a better way to find information’. According to Garret Camp, CEO of StumbleUpon.

Coffee addiction? My equipment

4 Jan

Time to show you guys the coffee setup we use at home! A Krups espresso machine, and ascaso semi-pro coffee grinder and Brandmeester afficionado beans! Any chance for me to improve? Except by starting to burn my own coffee, that’s too much equipment for our small kitchen counter. So, what do you think?image

Happy New Year!

31 Dec

Dear readers, the end of the year is here, and I look back on a pretty big personal year, a lot of things changed. One of the major changes was my start at Kroese brands & behaviour at the start of November. After working at ‘t Blauwe Theehuis for the bigger part of the year, untill September, I finally switched to something more related to my personal interests! I had a killer goodbye party and joined the new company! All is going well and I am satisfied with the challenges that present themselves.

I wrote my first article about Gamification and my boss published it at Molblog.nl where it gathered 15k view in about 2 weeks, a great success for me!

Looking toward 2011 I set myself the following challenges:

  • Register/Acquire at least 3 additional brandable domains
  • Write at least 4 articles that are marketing/gaming/communication related and publish them to an audience of at least 10k readers
  • Get my contract renewed :)
  • Go snowboarding both at the start and at the end of the year
  • Finish our house (furniture and equipment)
  • Write at least 125 posts for this blog
  • Earn more than I spend

And there are probably some more challenges that I am forgetting right now, but these are the basics! You guys got any challenges?

Nothing more to say, have a great celebration tonight/tomorrow and enjoy life in 2011!

Frank Schilling returns to blogging

12 Dec

One of my favorite bloggers, Frank Schilling, has returned to blogging! After an hiatus of 2,5 years Frank returns to blog infrequently about the world of a domainer. One of my friends remarked on his return; ‘It’s as if he’s only around for the bad times, to tell us how great domains are’. And it seems he is, but whenever I read his posts I get a good feeling and he inspires me to think about stuff. So, just for this I thank him. And I recommend you read his blog at a new address: http://domainnamesales.com/sevenmile/

In-game Advertising Expert on future of games

29 Nov

Ed Bartlett, former IGA Worldwide VP and original founder, has taken the opportunity of an interview  to promote himself and his availability on the Gamindustry.biz website. Being responsible for introducing ingame advertising to the major brands and companies for the first time, he remarks on the lack of appreciation from the videogame industry as a whole for this feat. He believes that through their introduction of the big brands to the world of games, they have changed the corporate perception of videogaming and the demographic it comes with; from male 12-year-old to the very viable 20+ year olds. Basically he claims to have changed the game for the better and would like some credits. Which you could say comes at an opportune moment; he’s looking for a job. (more…)