TiesMorskate.nl

As I wrote in my ‘Happy New Year!’ post at the end of 2010 I am looking to acquire/register at least 3 addition brandable tld-domains. Before, I was thinking about a project or application and the name or term came to me quite naturally, revol7.com was a little bit forced bit still.. But I’m happy working my current job and there is no new projects in the near future, which leaves the question; what will inspire me now?! Fictional projects?

Really looking for ideas here, anyone with a good approach?

Some time ago, I told you that I started working at Kroese brands & behaviour. At the start of the new year, we published our new approach, our new proposition. The title speaks for itself: Optimalisation of marketing

An excerpt from our website:

Whether we work on the development of your marketing strategy or the realization of it: our activities will always be tailored to your situation and the maturity phase of marketing within your organization – do you want to improve within the current phase, or bring your marketing next level? The activities we carry out, consequently, vary from the execution of separate projects to the integral insourcing of your marketing and new business development (on- or offsite). Always at the service of the intended results.

More info on: www.kroese-bb.com

Not the best title I agree, but it covers the sentiment. The Facebook valuation of $50 billion is the probably the last valuation pre-IPO,  which will evidently governed by Goldman Sachs who invested a solid $500 million themselves and are preparing to invest $ 1,5 billion of their clients money as well. I already pointed out that I believe that Facebook is using its leverage over game developers too aggressively, but there’s another argument to make.

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After working at Kroese brands & behaviour for 1,5 months I managed to write my first article focusing on one of the major changes marketing and communication will see in the next year or more: gamification.

Gamification is the application of the dynamics used in videogames to increase customer involvement with the brand.

Before social media, companies would just buy the right to send their message to an amount of consumers, the more the better, but Web 2.0 has changed this. Now consumers go through various stages of engagement, and the most influential consumers (ambassadors) are hardest to influence directly by the brands themselves. Jeff Jarvis’ ‘Dell Hell crusade’ against the manufacturer’s bad service comes to mind. The new goal is interaction; talking to, instead of at, your customers and earning the right to do so. The game dynamics explained earlier can help your company do just that.

You can read the full article in english on:

http://www.kroese-bb.com/blog/en/entry/ahead_of_the_curve_by

Or translated into Dutch on molblog.nl:

http://www.molblog.nl/bericht/hoe-game-dynamics-betrokkenheid-van-de-klant-vergroten/

Of the 250 mln users Facebook currently has, 60 mln have at least logged in once using their mobile phone!

I’m hoping for the day (probably next year) that I don’t have any need for text messaging any more, I could just send my friends Facebook messages.