expenditure
Economic downturn settling in?
In this press release, TNS Media Intelligence talks about the changes in the US advertising market. And it seems the 1.7% across-the-board decline leads to the conclusion that the economic down-turn, that was already noted superficially in 2007 is setting in to stay.
But is this true? Ofcourse, a 1.7% decline in the biggest advertising in the world is a big sign, but we’re talking about a country that is seeing one of its biggest employers slipping (car industry) and while the president-elect shows signals of hope, the rest of the world, and especially the national businesses are not that positive for the coming year. After the read more I’ll show the table that lead them to these conclusions.