TiesMorskate.nl

Interesting article on Molblog yesterday, Feli Halve concludes that advertising is the fee for being unremarkable. Her examples include origami tea bags and tea labels. While I agree with her statement that a remarkable product is more important than advertising I think she could’ve explored the notion much deeper. The article is written in Dutch so be warned!

Een uitspraak van Robert Stephens van de Geeksquad. Uiteraard is de werkelijkheid niet zo zwart-wit, maar er zit natuurlijk wel een grote kern van waarheid in. Het verbaast me dan ook keer op keer dat er zoveel bedrijven zo weinig aandacht besteden aan hun fysieke product en/of de customer journey. Over dit aspect zou je een boek vol kunnen schrijven (misschien moet ik dat ook eens gaan doen, als ik tijd over heb). Maar voor deze blog beperkt ik me even tot de aandacht voor het fysieke product.

Read the full article at Molblog.nl

Some time ago, I told you that I started working at Kroese brands & behaviour. At the start of the new year, we published our new approach, our new proposition. The title speaks for itself: Optimalisation of marketing

An excerpt from our website:

Whether we work on the development of your marketing strategy or the realization of it: our activities will always be tailored to your situation and the maturity phase of marketing within your organization – do you want to improve within the current phase, or bring your marketing next level? The activities we carry out, consequently, vary from the execution of separate projects to the integral insourcing of your marketing and new business development (on- or offsite). Always at the service of the intended results.

More info on: www.kroese-bb.com

Not the best title I agree, but it covers the sentiment. The Facebook valuation of $50 billion is the probably the last valuation pre-IPO,  which will evidently governed by Goldman Sachs who invested a solid $500 million themselves and are preparing to invest $ 1,5 billion of their clients money as well. I already pointed out that I believe that Facebook is using its leverage over game developers too aggressively, but there’s another argument to make.

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Inspiration is triggered by various things, one of them is a visual trigger. By seeing an image and discovering what it means or intends to say, I find myself stimulated creatively and I have been looking around the web for blogs that do this all the time. One great example is listed below, I’m curious to learn what you think about it!

http://shadows-in-paradise.tumblr.com/

Some weeks ago I made a post about a french artist; Francoise Nielly and her art. On her website she not only shows her art she also has a webshop where you can buy it directly from the artist! I believe this has a future, even more so, this allows artists all over the world to be discovered. Why? Read more. (more…)

Microsoft has launched its latest installment of the iPod copying device Zune. The Zune HD seems to be the same as the iPod Touch which latest version I wrote about earlier, but with one major problem; no app store. (more…)

I already wrote about Activision Blizzard and their new upcoming MMO, but they have even more ideas to share. How about a future without consoles? They do acknowledge the fact that consoles are a big part of the business, but services like OnLive make a console-less future very possible! (more…)