Smartphone market share gaining
28 Jul
I have already discussed the battle of operating systems that is going on in the phone industry, but there is also a battle for market share going on between brands. IMS Research, who track quarterly phone sales, report that the total amount of smartphones sold will reach 420 mln phones in 2011 which accounts for 28% of the total market share. And will continue to grow to 1 bln phones by 2016.
The situation in this battle is actually quite similar to the one of operating systems:
“Clearly one of the key dynamics of the mobile handset competitive environment in recent years has been the inability of many traditional market leaders to recognize and adjust to the growing smartphone tier,” adds Builta, “The reasons for these failures vary and include everything from poorly designed and manufactured devices, unsatisfactory user interfaces, and portfolios that don’t offer products with a differentiating feature. These lapses have created opportunities for newer entrants to the market, which they have aggressively pursued.”
