Contact your organization – Broken or working?
20 Jan
Currently, I am making a lot of sales calls, both to improve and to sell of course. For someone who does this as well it will come as no surprise if I say that companies have huge differences in terms of interaction. The point of entry in an organization is usually their general number and you start by talking with a receptionist who’ll determine your next contact. This leads to a divide: will you help people getting in touch with you, or will you make sure people are undisturbed. The basic question is, should you value people calling you?
Company A has receptionist Nora answering the phone, the conversation goes like this:
“Company A”
“Hello, this is Ties Morskate calling from Company Z.”
“…(silence)”
“Ahem, yes, I was calling to ask about subject.”
“I’m sorry we do not give out names, e-mail addresses or function titles on the phone.”
“Okay, so how do we get in touch?”
“You can send us an e-mail on info@companya.com, the appropriate person will decide whether to respond”
As you can imagine, this pretty much ends the conversation, I know for sure there’ll be no reply, the person I had meant to reach never even had the chance to weigh my proposal. No deal which is bad for me, but what’s bad for Company A is that they lose out on information this way. Would I call if I had nothing of value to offer?
Company B has Amy answering the phone:
“Good morning, Company B, this is Amy, how can I help you? (Smile in voice)”
“(start smiling) Morning Amy, this is TM from Company Z, I was calling to ask about subject.”
“Ah yes, let me check. ”
“Take your time.”
“You would need Person C, he’s in right now but very buzy with an upcoming event. Is it urgent?”
“Not really, when would be a good time to call Person C?”
“You can try again some other time, but perhaps I could give Person C a message or you could write an e-mail?”
“Thank you, I’ll write an e-mail and call back next week?”
“Sure, I’d recommend 2 weeks though, the event ends Thursday the 11th.”
“Allright, thanks for the help.”
“No problem, thanks for calling, have a good day.”
“Same to you, bye!”
This conversation caused me to smile, and write a happy e-mail. By helping me and managing my expectations she made sure her colleague was undisturbed and could answer at his or her own convenience, which is fine with me of course, at least it gets read. So I’m happy, she was already happy and person c is happy. Everybody wins.
Company B is the biggest winner here, Person C has maximum efficiency and easy access to information but I, I have a good feeling with the company. Three years from now, I might suddenly be a buyer, or 2 weeks from now a friend will ask me about both companies, guess which one I will recommend.
