But is this true? Ofcourse, a 1.7% decline in the biggest advertising in the world is a big sign, but we’re talking about a country that is seeing one of its biggest employers slipping (car industry) and while the president-elect shows signals of hope, the rest of the world, and especially the national businesses are not that positive for the coming year. After the read more I’ll show the table that lead them to these conclusions.

Funny isn’t it? Just the conservative media are in the decline, and while the online media are not performing in double-digits anymore, there is still a growth.Perhaps advertising budgets are spent more closely, and more effectively? Because everyone is growing towards the believe that just screaming at everyone that could hear you might not be the best way of doing business. A 1.7% decline could be quite a good efficienty improvement! Would be interesting if they could conclude that it is money companies could spend but dont. Or perhaps are they improving on their customer service? 

I’ll try and stay this positive! Will you?